The other week I put the final book of Artifacts of Avalum on sale on Amazon Pre-Order. This was the first time I’d ever tried an Amazon Pre-Order, as the changing of the rules made it easier and more convenient, since I didn’t have to 100% ready, uploaded manuscript prior to beginning the pre-order period. This I like. But did a pre-order period do anything for me? Did it magically boost my sales or make my book more find-able?
The short answer: No.
But, the long answer is more like: I did absolutely no pre-marketing for this book, and if you know self-publishing at all, you know that just because you hit the publish button that doesn’t mean your book is suddenly find-able. It only means that your book has suddenly appeared on the shelves of 15M+ books on the virtual Amazon store.
So market people, market! (Oh, by the way, did you know that all three books of the Artifacts of Avalum series are now available for purchase at all major ebook retailers!?!? And they are all on sale for $0.99!! Amazon, Kobo, iBooks, Nook)
Lol. So would I do a pre-order period again? Maybe. Possibly. IF I was ready to kick up my marketing at the same time. But getting a book ready for publication is enough work, let alone developing the marketing plan. So Maybe. Depending on the book.
Have you ever bought a book pre-order? I don’t think I ever have. But if you have, I would love to know.